Content Marketing Vs Brand Journalism

Not all content marketing is brand journalism, but all brand journalism is content marketing. If you are on the hunt for content that will generate interest and exposure for your company, then it is important to understand the difference. Content marketing is about delivering various media assets to audiences that offer information that they actively search for or need.

Imagine it as the wide net of content attracting customers all along the buying process. Brand journalism is one approach among many in casting this net of content. Best Explained specializes in using mixed media explainers to support this unique method of content marketing. But before I explain this approach, it is essential to understand the mixed media medium and why I use it.