Brand Journalism Explained

If you want to generate traffic from increased interest, a branded journalistic explainer is the perfect solution.

Brand Journalism Defined

Your audience doesn’t just want to understand why your organization exists; they want to know your character. Brand Journalism is simply telling journalistic-style stories about a company or event, topic, and concept representing the heart and character of a brand. 

Sometimes that involves both. For example, my journalistic explainer video about the labor shortage uses my story to explain a trending newsworthy topic. It humanizes my brand and adds unique insight into the labor shortage. Brand journalism should always teach something about a brand’s character that is relevant and interesting to its target audience. 

Brand Journalism Example

This example of brand journalism incorporates a mixture of media that tells an honest story about Best Explained as well as the culture and economy at large.

Why Mixed Media Explainers are great for Brand Journalism

All the popular media outlets like Vox Media, and Vice News, use mixed media explainers in their journalism. This style isn’t just great at explaining the news; they are incredibly entertaining and fun. Vox Media was the first to pioneer and popularize the explainer. They found a creative way to keep a dying industry-relevant without using rage bait or flashing headlines. And their social media blew up because of it. Their style was so popular that they created a brand journalism studio called The Explainer Studio, and it is what inspired me to create Best Explained.  

There is a lot of wisdom in learning from the best. I encourage businesses to look at the successful ways Vox media used brand journalism to generate talkability for companies in similar industries. We can use these success stories to deliver even better results at a fraction of the cost. 

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