Why entrepreneurs don't pay $6,000 for someone else's strategy
Most understand that strategy is essential. But small businesses and professionals can't afford to pay the standard $6,000 to $10,000 for full content strategy development.
And you shouldn't want to. These strategies don't include the content, and there is no promise of ROI.
Instead, they pay freelancers like me $300 for a couple of blog posts – hoping they will one day provide the right traffic needed to generate leads. As a content writer that takes pride in my storytelling, I got tired of seeing my content wasted on poor or absent strategy. So I looked for a way to provide a solution with an upfront price.
The Truth About Strategy
It can be implemented and tested at any scale.
And that is because strategy isn't just about data. It's about finding success patterns and repeating them.
So there is a way to offer a scaled down alternative to weeks of research and competitor analysis. It won't replace all content strategy, but it will provide a proof of concept that we can reliably build on together.
But what are channels, really?
Too many people get lost in a confusion of terms. Somewhere along the way, the content marketing industry decided to define a marketing channel as a platform where you post your content – Like Facebook, YouTube, Instagram, etc.
THIS DEFINITION IS DUMB
BUT THEIR VALUE ISN'T IN THE DIRECT TRAFFIC
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You will learn what they do, how they work and how to scale. You will also get a total cost breakdown.